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in dollars) | last_tour = The Beyoncé Experience (2007) | this_tour = I Am... World Tour (2009–10) | next_tour = I Am... Yours (2009) }} I Am... World Tour (sometimes referred to as the I Am... Tour) was the fourth concert tour by American recording artist Beyoncé. It was launched in support of her third studio album, ''I Am... Sasha Fierce'' (2008). The tour was announced in October 2008 and the first dates were revealed in December 2008. It kicked off in late-March 2009 with five rehearsal shows in North America, officially commencing in late April 2009. The tour visited the Americas, Europe, Asia, Africa, and Australia with 108 shows in total. Preparations for the shows began eight months prior to the beginning of the tour with twelve-hour rehearsals for two months. Knowles described the shows as her best and most theatrical from all of her tours. Pre-concert food drives were held during several stops of the I Am... World Tour as part of a campaign by General Mills' Hamburger Helper entitled, "Show Your Helping Hand" where fans were asked to bring food during the concerts. The set list for the concerts included songs from Knowles' three studio albums as well as several covers of other artists and a Destiny's Child medley. The central theme of the tour was to showcase the difference between Knowles' dual personality; her emotional side and her onstage persona, Sasha Fierce which was also demonstrated in the dual album ''I Am... Sasha Fierce''. The show featured two stages - the main one and a smaller B-stage where Knowles was transferred during the middle of the show. She was backed by an all-female band, female background dancers and a big LED screen. Thierry Mugler collaborated with Knowles on the costumes and had a creative advisor role further working on the choreography, lighting and production. Chris March made the costumes usable for stage and helped in their making. For the ballads, Knowles wore longer dresses while for the performances of the up-tempo songs, more make-up and more revealing outfits were worn. The fashion and Knowles' look and figure received praise from critics. I Am... World Tour received critical acclaim from music critics who praised Knowles' performance abilities calling her the best female performer and chose the performances of "Ave Maria", "Listen" and "At Last" as highlights during the shows. A concert in Malaysia was cancelled by Knowles after several Muslim groups tried to ban it although she agreed to tone down her look according to the country's standards. The tour was commercially successful grossing $119.5 million from 108 shows in total. Separate performances of several songs were broadcast on different channels and two concerts were released as live albums; the live performance at the I Am... Yours revue was released in a CD/DVD format in 2009 and footage of the tour was released on an eponymous titled live album in 2010. ==Background== In 2006, during an interview with MTV News, Knowles talked about her more aggressive stage persona, Sasha Fierce. She said: "I absolutely get scared every time I get on the stage. I get nervous. I'm actually really scared when I'm not nervous because then I don't transform into that person that people are used to seeing."〔 She added that in real life, she was nothing like the person people see in her videos and performances: "I'm really more quiet, reserved. I speak when spoken to and polite. When I'm onstage, I'm aggressive, I'm strong, I'm fearless." Knowles' third album ''I Am... Sasha Fierce'' formally introduced Sasha Fierce as her alter ego; she revealed that Sasha was born during the making of her single "Crazy in Love" (2003). In an interview with ''People'' magazine, Knowles affirmed that her alter ego is strictly for the stage and Sasha Fierce was further described as the singer's sensual, aggressive alter ego. In October 2008, ''Billboard'' magazine reported that Knowles would go on tour in the spring of 2009 to support her third studio album. Beyoncé's father and manager Mathew Knowles revealed that it would visit different countries worldwide.〔 The tour dates for the European leg were announced in December 2008. During an interview with ''Entertainment Weekly'', Knowles confirmed that she was excited about the tour and that she would be backed by her all-female band which also accompanied her during her previous tour The Beyoncé Experience (2007). She also stated that she worked on the tour for eight months, rehearsing and trying to put the set list together. Knowles further revealed that the twelve-hour rehearsals for the tour included dancing the choreography in heels for two months before it commenced. She also added that she learnt to make transition from herself to Sasha Fierce really fast for the performances.〔 Knowles further acknowledged that I Am... World Tour was a huge production and that she was proud of the theatrical show she created. She said that it was a mixture of everything she loved: "I tried to bring jazz and hip-hop, and ballet and fashion, and everything together... It is the best thing I've done as far as my tours go." The tour kicked off in late-March 2009 with five rehearsal shows in North America and it officially commenced in late April 2009, at Arena Zagreb in Croatia later visiting the Americas, Europe, Asia, Africa, and Australia. Nearly eight months after the release of ''I Am ... Sasha Fierce'', Knowles brought the tour in support of the album to North America. Pre-sale tickets for members of her fan club were available on April 20, 2009 and general public sales began on April 25, 2009. The six-week North American leg of the I Am... World Tour kicked off on June 21 with a show at Madison Square Garden in New York and finished with a four-night residency at Encore in the Wynn Las Vegas from July 30, 2009 to August 2, 2009. The tour finished with a concert at Queen's Park Savannah in Port of Spain, Trinidad and Tobago, with 108 shows in total. Knowles and her organization, The Survivor Foundation, became the spokesperson for General Mills' Hamburger Helper campaign entitled, "Show Your Helping Hand". The campaign's mission was to provide more than 3.5 million meals to local food banks in North America.〔 Knowles encouraged spectators to bring non-perishable foods to her North American concerts to be donated to the campaign.〔 According to the campaign's official website, nearly three millions meals and over $50,000 have been donated. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「I Am... World Tour」の詳細全文を読む スポンサード リンク
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